As members are aware in 2016/17 the “Watch Me Not Your Phone” messages were rolled out to industry across Western Australia as a highly emotive form of prompting parents/guardians to put down their phones and watch their children. Posters were sent to all WA facilities and it was great to see how well they were received and their prominent placement in our pools.

The campaign and imagery were created by 303MullenLowe and has been lauded by the highly competitive advertising industry. Great work to all involved including at 303MullenLowe and to Bernie Egan the Pool Manager at Bidyadanga who highlighted this issue at a North-West Seminar as a problem in her small community.

Read the accolades for the campaign here:

WAW Launch 2017 22

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Contact LIWA

We provide support, professional development and networking opportunities for individuals in the aquatic industry throughout Western Australia.

  1. PO Box 726, Hillarys, WA 6923
  2. (08) 9383 8238
  3. Email using this form

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